Communicating Your Activities

Looking to raise awareness for your Lions club, district and multiple district project, activity or event? Use the following online PR tools and resources to get started with your public relations plans.

Essentials

Review the "Club Public Relations Chairperson's Guide" (PR710) and "District Public Relations Chairperson's Guide" (PR730) for information and samples for developing your PR plan and communications

Take the Public Relations Course offered through the Lions Learning Center. It is an excellent interactive program to assist in developing your public relations skills.

PR Communications and Resources

• Review Lions Clubs International key messages and questions.

• Read our Brand Renewal FAQ for answers to frequently asked questions about the new Lions brand.

• Show audiovisual presentations at upcoming meetings or events. (Many are suitable for non-Lions.)

• Customize sample news releases for your Lions activities and programs. These fill-in-the-blank templates provide direction for the release content, layout and length. Localize and submit these releases to the media for your next Lions event.

• Distribute public service announcements (PSAs) for television and radio.

• Use print ads and billboard artwork to promote Lions in your community.

• Create a club Web site to promote upcoming events and attract prospective members.

• Apply for PR grants to assist in promoting your service projects.