Story of the Week: How to Recruit New Members at Your Lions Club Events

Houston Royal Oaks Lions Club

New Lions members bring enthusiasm, excitement, new ideas and another set of hands to help shape our communities. When we traveled to Texas and visited the Houston Royal Oaks Lions Club, a vibrant group that hosts free health fairs for the community, we wanted to know their secret to club growth.

The answer is that the Royal Oaks Lions Club makes recruiting part of every one of their events. At the health fair they had a membership booth where they answered questions, provided information and encouraged potential members to fill out a membership application. Here are a few ideas for recruiting new members at your next event:

  • Set up a table or station in a central location for recruiting.
  • Put information and photos from recent projects on a poster board. Show a Lions Club International video such as one of the new PSAs or segments from LQ – Lions Quarterly.
  • Distribute pamphlets or business cards with your meeting time and location, contact information and Web site address.
  • Supply membership pamphlets, membership applications and pens. Help people fill out the information and collect the application, then follow up with a phone call to invite them to your next meeting.
  • Even if interested event goers don’t fill out an application, invite them to a meeting. Ask them to come meet your fellow Lions.
  • Have fun! When people see how rewarding it is to be a Lion, they’ll want to participate, too.

11 Comments on “Story of the Week: How to Recruit New Members at Your Lions Club Events

  1. It is great to belong to Lions Clubs International. By organizing picnics and inviting friends and family members to join we can boost membership growth.

  2. I put on a badge that reads “ask me about Lions” and have got more than five members.

    • Thanks for sharing, Lion Kemi!

  3. Great ideas, one other idea is to ask a friend to go to lunch or whatever meal it is with you to see what a Lions club is like. I usually ask if they would like to have lunch with me and then after they agree I let them know that we are going to a Lions Club lunch.

    • Great idea, Lion Carol!

  4. Some great points in this article. Our club has been struggling with this for awhile. We have increased our visibility in our community to the point that everyone knows us and what we do. We have no complaints about our visibility at this time, but it has not led to new members on the level we expected. We will start putting a recruitment table at each and every event we do now!! The article mentioned putting photos out of past events, that’s a great idea. I think we will take it one step further and put a digital frame out, make us look “with it”. I have been exploring the LCI web site lately, LOTS of great resources on there that we will be using soon. Good luck all.

    • Displaying photos digitally is a great idea, too. It allows your club to feature a variety of photos and will certainly catch the eye of event goers. Thank you for sharing, Lion Ted!

  5. Absolutely love this blog! It’s a great one!

    We just recruited a new person In Toronto this month by word of mouth. Basically, we told one of our good friends of the benefits of joining the club and becoming a member. This person sees the value of being a lions club member and how this will bring alignment to helping him achieve whatever his purpose of life at the moment.

    We just need to open ourselves more to the circle of our friends.

    By the way, welcome to our Toronto Suomi Lions Club events!

    • Thank you for your recruiting tips!

  6. Looks like they have a great plan in place. It takes a concentrated and consistent effort to be successful. Keep up the good work!

    • Hi DG Ron,
      Do you have any tried and true ideas for increasing membership?