Facebook Tip: Share Your Photos
One of the most effective ways to use Facebook to promote your club’s community volunteer work is to share photos. Compelling images on your Facebook page catch people’s attention more than blocks of text, so be sure the photos you post really say something about your club.
Here are some tips for posting photos on your Lions Facebook page:
- Show Lions in action. Staged “grip-and-grin” photos that simply show Lions presenting a check to a local organization are not as interesting as photos that show Lions “doing.” Bring a camera to your next Lions project or event, and show how your Lions are out in the community truly making a difference. Interesting snapshots include Lions working hard at a community service project, Lions and Leos volunteering side by side, or Lions getting involved at local fairs, markets or shows.
- Promote local activities. Be sure to give a shout-out to other local organizations and businesses that you work with in your community. If your next Lions meeting is at a favorite pizza place in your neighborhood, take a photo and mention/tag the restaurant in your photo.
- Feature a great cover photo. The cover photo at the top of your Facebook page is your opportunity to show off the Lions brand and tell everyone what your club is all about. If you’re posting a group photo, try to make sure everyone is wearing Lions apparel and is doing something active and fun. Incorporate the Lions logo into your cover photo as best you can.
- Choose your photos wisely. Don’t post an entire album of images that show essentially the same shot. You may have taken hundreds of photos at your event, but that doesn’t mean you have to post them all. If you’re creating an album, choose 10 to 15 different photos to post. Or you can just post one photo that really captures your project well.
- Provide a descriptive caption. Yes, a picture is worth a thousand words, but that doesn’t mean the viewer will know exactly what he or she is looking at with a simple glance. Describe what you’re doing, where you’re doing it and why. Explain how your project is serving the community and helping others.
- Share other Lions photos. If you don’t have many pictures of your own club to post, then share other Lions photos. Check out the Lions Clubs International Facebook page for interesting photos, and share them to your own page. And if your club has a great project with interesting images, you might see it shared on the Lions Clubs Facebook page!
More Facebook tips and info:
- How to Set Up a Facebook Page
- Facebook Tip: Connect with Organizations
- Video: Learn How Lions Use Facebook
Do you have any tips for sharing photos on Facebook?