What is Social Mobilization?
Social mobilization is a form of advocacy that Lions do very well! And, it is an important part of Lions Clubs International Foundation’s (LCIF) partnership with Gavi, the Vaccine Alliance. LCIF is committed to raising US$30 million by 2017, the 100 year anniversary of Lions Clubs International. If Lions and LCIF meet this goal working alongside Gavi, the contributions will be matched by the United Kingdom’s Department for International Development (DFID) and the Bill & Melinda Gates Foundation, allowing LCIF and Lions to provide US$60 million for vaccinations.
Aside from donating to the One Shot, One Life: Lions’ Measles Initiative, social mobilization provides Lions the opportunity for hands-on work to fight measles within their own communities.
Lions’ social mobilization efforts include posting flyers, radio ads, television debates, mobile public announcements, and street theater to demonstrate the importance of vaccination. Lions organize inauguration festivities and serve as volunteers at vaccination centers. Lions often go door-to-door to educate parents on the dangers of measles and the value of vaccination. The video above shows the Lions of Kenya participating in social mobilization activities in May 2016.