Touchstone Story #4–We Serve

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Lions have both a slogan and a motto.

The slogan reflects the organization’s formative years in America during and after World War I. The motto declares its common purpose in two short words.

In the early 1920s, the slogan “Liberty, Intelligence, Our Nation’s Safety”—an acronym for the word Lions—appeared widely on club stationary, billboards and other promotional materials. Who said it first? Perhaps it was a young attorney named Halsted Ritter who rose to speak at the 1919 International Convention in Chicago.

“The name Lions stands not only for fraternity, good fellowship, strength of character and purpose,” Ritter declared, “but, above all, the combination of L-I-O-N-S heralds to the country the true meaning of citizenship.”

The words suited the patriotism that swept the U.S. following WWI, and Lions adopted the acronym as its slogan.

As the Lions movement grew across national borders, cultures, and languages, Lions began looking for other words to describe their mission and work. In 1954, the board announced an International Motto Contest and invited suggestions from all 522,000 worldwide members.

According to the entry form, the motto had to be “enduring,” “international in character,” and “easily translatable.” There was also a strict contest rule to discourage wordiness. Lions could submit as many mottoes as they liked, but each entry could be no more than five words in length.

To get Lions thinking, the organizers gave out a few five-word examples: “Men of Action in Action.” “Working with Others for Others.” “Worldwide Service to Humanity.”

Thankfully, 11 of the 6,000 Lion contestants had better ideas. They each submitted identical entries. But Canadian Lion D. A. Stevenson from Fonthill, Ontario, was declared the winner as his submission had the earliest postmark. His motto contained two simple words: “We Serve.”

Explore the exciting history of Lions Clubs International with our exclusive Touchstone Stories series. They’re a great resource for promoting service at your club meetings!

Trachoma Prevalance map of Uganda

Making Progress in the Fight Against Trachoma

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In January 2017, the SightFirst Advisory Committee awarded a US$1,500,000 grant to the Lions of Uganda and Kenya through the partnership between the Queen Elizabeth Diamond Jubilee Trust (QEDJT) and Lions Club International Foundation (LCIF). This grant supports trachoma surgeries in extension districts of Uganda and all endemic counties of Kenya.

The original target of the first SightFirst grant in Uganda in collaboration with the QEDJT was to reduce the Trachomatous trichiasis TT surgery backlog by 65% in Karamoja and Busoga sub-regions. Twelve of the original 17 districts in these sub-regions have reached their ultimate intervention goal, and five districts in the Karamoja sub-region are close to reaching their goals. In these remaining districts, there are an estimated 1,700 TT cases remaining in the backlog.

Lions are working with the QEDJT and LCIF funds are expected to support 7,250 TT surgeries in Kenya and 4,500 in Uganda over a yearlong period.

The new dormitory.

A Barefooted, Four-Hour Walk to School- Until Lions Intervened

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Getting to SK Talantang School, situated among towering rubber trees and marshy rice fields, was an epic journey for many students. Some students who live in areas without roads walked for as long as four hours to reach the school in rural Sabah, Malaysia. Then after school, they walked home—often barefoot both ways. They didn’t want to wear out their precious government-supplied shoes.

Those using vehicles to get to school worried their parents as well. They rode on the backs of motorcycles or packed into rickety vans. During the rainy season, many students who walked and rode skipped school altogether because of the dangers posed by rushing waters.

Now half of the school’s 200 students no longer make the long or dangerous daily trek. A dormitory has been built, thanks to Lions clubs in Korea, Kota Kinabalu Host Lions Club in Malaysia and Lions Clubs International Foundation. Built in six months and opened in February, the dormitory is just a short walk from the school.

Spearheaded by Past District Governor Eugene Lee, the dormitory includes bedrooms with bunk beds, bathrooms with flushing toilets, a dining area and a kitchen. The children are fed nutritious meals several times a day. The dormitory also offers lighting, running water and sanitation, amenities which are often not available in many private homes.

The children no longer have to rush home and can participate in extracurricular activities such as sports, Boy Scouts and tutoring. The students can choose to go home or stay in the dormitory on weekends.

During the dedication ceremony, District Governor Myung-young Kang of Korea encouraged the students: “Up to now, you had a good excuse not to attain good scores: the distance between school and your homes. No more. I, your Korean Uncle Kang, wish you study hard, day and night, rain or shine, and become leaders of Kota Marudu, Sabah State and Malaysia. Once becoming such leaders, if someone asks how you have been so successful, you better say, ‘That’s because I studied at Asrama Desa Lions SK Talantang!’”


Touchstone Story #85–Lions Day

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What would happen if all the Lions clubs in a district hosted activities on the same day? That was the question on members’ minds when Multiple District 102 Switzerland-Liechtenstein established Lions Day in 2007. The one-day affair would occur every five years and would involve as many clubs as possible, raising funds for a single cause and bringing increased visibility to Lions Clubs International.

Lions suspected that the results would be remarkable.

On May 12, 2007, clubs across the district held fundraising activities to provide safe drinking water in developing nations. Out of 260 clubs in the district, all but three were able to participate. Lions could be seen everywhere—on the streets, in shopping malls and in the markets—reaching out to their neighbors. In just one day, the clubs raised 1.5 million euros, enough to finance 40 safe-water projects in Africa and Latin America. The inaugural Lions Day was a success.

For Lions Day on June 2, 2012, Lions conducted their activities under the slogan, “Lions for People.” This time, clubs would work on a project of their choice, but they were also asked to help raise awareness for Lions Clubs International by pursuing media coverage. “On Sunday, June 3, 2012, no one will be able to say in Switzerland, he had never heard or read anything about Lions,” said Robert Rettby, international director from 2013 to 2015 and chairman of the organizing committee for National Lions Day 2012. Once again, almost every club in Multiple District 102 participated. Ten thousand Lions and Leos hosted service activities and fundraisers. Lions volunteered at nursing homes, picked up trash and manned booths at markets and fairs. They hosted dinners, sporting events, games and performances to raise money for local charities. They spread the news about Lions’ commitment to service and how people could become a member.

The Lucerne-Reuss Lions Club collected used eyeglasses for the Lions Recycle for Sight program at a public square in Emmenbruecke. Meanwhile, Lions in Willisau collaborated with the city to build a pedestrian bridge over the Wigger River. 

The media coverage of Lions Day 2012 went beyond expectations: 450 articles appeared throughout Switzerland. In a country of only 8 million people, such a media blitz was hard to miss. Multiple District 102 had more than achieved its objectives.

The next Lions Day is scheduled for June 10, 2017, to coincide with Lions Clubs International’s 100th anniversary celebration. Once again, Lions in Switzerland will be out in force, serving their communities and letting their neighbors know about the great work Lions are doing, locally and around the world.

Explore the exciting history of Lions Clubs International with our exclusive Touchstone Stories series. Don’t forget to share these stories with new members so they gain an understanding of Lions history!


Touchstone Story #28–Pressing On

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Lions Clubs International thrived in the 1920s as organizations that focused on serving others captured the imagination of the American public. As the United States entered the Roaring Twenties, a new ideal of service and voluntarism generated a wave of enthusiasm. Industrialization and other social changes were sweeping America, and the concept of social responsibility was gaining momentum.

The ideal of service had become a “glorious spiritual force” in the U.S., Secretary of Commerce Herbert Hoover wrote in 1922. The trend was exemplified, according to the future U.S. president, by the “vast multiplication of voluntary organizations for altruistic purposes.”

Lions were at the heart of the service movement. People in small towns and cities across America were ready to respond to the Lions, and to founder Melvin Jones’ maxim that “You can’t get very far until you start doing something for somebody else.”

Lions’ public profile rose as the organization launched a prominent fight against blindness and local Lions clubs took on great causes. Lions in Houston pitched in to raise money for children in war-torn Belgium. Lions in Los Angeles helped fund a playground. Lions in Cincinnati raised money for a war memorial.

Wherever Lions clubs were established, they encouraged members to work to benefit t

Explore the exciting history of Lions Clubs International with our exclusive Touchstone Stories series. They’re a great resource for promoting service at your club meetings!


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