In 2014, the marketing challenge for my 70-year-old club, the South Tucson Lions Club, was to build a new brand image. We wanted to stop being the “best-kept secret,” and start being the talk of the town. We wanted to really…
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The Mount Cheam Lions Club believes that there is nothing more precious than the gift of sight. Their Centennial Legacy Project was inspired by Helen Keller’s plea to Lions in 1925 to become Knights of the Blind. Two thousand…
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Shreya Zoy, a 13-year-old girl from Kerala, India, has an idea of what peace should mean to the world. She brought that idea to life through a powerful essay earning her the grand prize in the Lions…
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LCIF’s SightFirst program, in collaboration with Lions, healthcare providers and partner organizations, has led Lions’ vision efforts over the last three decades.