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Home Brand Guidelines

The Brand at the Center of Service

The Lions Clubs International brand is an iconic one. The logo, voice and overall brand personality are recognizable throughout the world. As we move forward, it’s important to keep consistency across all branded material. This will help each club leverage the brand equity we’ve built over the last century. 

Stories in Motion

If a picture is worth a thousand words, a video is priceless. We’re constantly developing powerful and inspirational video content and encourage clubs to use them to inspire members and market their clubs. 

Logos and Icons

The following are a list of logos and icons to be used in club marketing efforts. Please see the full brand guidelines for complete details on how to use them.

Our Brand in the World

Lions clubs are completely autonomous. However, one of the reasons that members choose to join a club is because they identify with what our association stands for as a whole. Using the graphic elements, as well as the verbal tone and personality, developed by Lions Clubs International in the correct ways will ensure that all clubs are communicating clearly and effectively with a unified voice.

See Full Guidelines