In 2014, the marketing challenge for my 70-year-old club, the South Tucson Lions Club, was to build a new brand image. We wanted to stop being the “best-kept secret,” and start being the talk of the town. We wanted to really…
Shreya Zoy, a 13-year-old girl from Kerala, India, has an idea of what peace should mean to the world. She brought that idea to life through a powerful essay earning her the grand prize in the Lions…